Rachel is a writer, editor, and social strategist based in Sydney, Australia.
Her work spans the worlds of fashion, culture, and lifestyle, with bylines in Vogue, GQ, Fashion Journal, InStyle, and Stellar. She is currently a Shopping Writer at Are Media, where she produces and optimises affiliate content across Gourmet Traveller, Australian House & Garden, Country Style, Belle and Home Beautiful.
With a background in fashion design and editorial strategy, Rachel’s expertise bridges storytelling and commerce. Her experience extends across e-commerce, SEO, social media strategy and execution, video and podcast production, and digital storytelling. At Are Media, she also leads social strategy for the Homes To Love Instagram page — the company’s first social-first, off-site shopping platform.
Beyond her full-time role, Rachel edits The Pull, a Substack publication exploring the intersection of fashion and culture — examining how each shapes the other through history, pop-culture and trends.
Rachel’s multidisciplinary approach and deep understanding of both editorial integrity and digital innovation position her at the forefront of Australia’s evolving media landscape.
Rachel Weisz 